The device that put the pride back into selling shoes

This everyday product changed the act of selling shoes into a science. The Brannock device, as it's called, is the sole invention of Charles F. Brannock back in 1926. Even though they last about 20 years, The Brannock Device Co., Inc. has sold over a million of them. They sell for 68$ a pop and they even have a pro model that sells on their website for 96$.

Hint: the pro model can measure sizes up to US size 25! I wear size 12 shoes and that converts to size 45 in the continental shoe size. Feet size 25, those aren't feet those are flippers! Shaquille O'Neal's feet are huge, but they only measure a measly size 22.

Seen on Boing Boing